Ways To Choose WhatsApp Business Solution Partner in 2025

Author: Elva

Jun. 23, 2025

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Ways To Choose Business Solution Partner in

Have you decided to use Business API to take your business and team management to the next level?

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Business API allows your business to communicate with customers around the world in a simple and secure manner. It also provides the opportunity to integrate exclusive features that are not available in the Business version.

So, how to get these features for your business? This is where the Business Partner role kicks in. ‍

Does have official partners?

Yes, has official partners, which are their trusted companions. These Business Solution partner help businesses integrate Business API by offering a plug-n-play platform at a nominal cost.

Who is a Business Solution Provider?‍

Business Solution Providers (BSPs) are third-party solution providers who have proven experience working with Business API. The Business API solution is distributed through different BSPs to customers.

Know how you can become a Meta certified Business Partner with Interakt in a few easy steps.

5 Things to consider while choosing a Business Solution Provider

It’s a given that every Business Solution Provider out there will develop additional utilities on top of the Business API solution.

So before you dive in, you need to pick a partner based on the utility they offer and at what price point it is being offered. These are one of the major factors you must consider while choosing a business solution provider.

That’s not all – we’re laying out some key questions that you need to check off your list while you consider a Business Solution Provider?‍

1. What are the supported Business API features?‍

Choosing a Business Solution Provider depends on the API features they offer. Not every Business partner will offer all features or the same features that are available in Business API. For instance, API supports the ability to create template messages. If your business handles customers across different geographical regions, make sure to choose a business solution provider that supports template message localization capability. This allows you to send messages in different languages for each template.

One of the most critical features to keep an eye out for when choosing a provider is the messaging support that they offer. While messaging support is a basic requirement, businesses should aim at offering a delightful experience for users. Business API features like rich messaging by using images and videos, viewing messages status, quick replies to respond to customer queries, and template messages are supported by Interakt to enrich the customer experience.‍

2. What is the speed of the onboarding process‍?

The main purpose of choosing a business provider is to get approved and deployed as quickly as possible. The onboarding process shouldn’t be a long and complicated one. You need to be able to get rolling and down to business in no time.

To get you up to speed, our team at Interakt will take you through a seamless platform onboarding process that includes getting your business approved for Business API. We’ve also built a resource center – a knowledge pool of articles and videos on how you can make the best use of Interakt and set your business up for success using .‍

3. What are the supported integration capabilities?‍

As a business, you may have ideas to integrate with other solutions like a CRM or even a support ticket system. So when it comes to evaluating a business provider, keep in mind to see what integration services they offer. Do they have pre-built integrations that can be easily onboarded to your business? Are you able to connect with common apps that you regularly use?

With Interakt, there are flexible integration options to connect with popular ecommerce apps such as Shopify, WooCommerce, Pabbly.

4. Is it possible for me to use my own number?‍

Understandably, every business wants to use a single number to streamline their support operations. Therefore, choose a business partner that will allow you to use your own number to set up Business API.

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Be it an existing number or a Business number, you can use that with Interakt. Make sure you delete your Business account linked to the number prior to the onboarding process.‍

5. What’s the pricing model and strategy?‍

When it comes to pricing, it is always tempting to go with the business solution partner who offers everything at a particular price point. While this does look appealing, there’s always a catch! You never know what the hidden charges are, and the margin of costs involved. Therefore, it’s important to clearly understand the pricing structure and the benefits that you will get at that price point.

Interakt offers a transparent per-month API pricing model which aligns with the growth of your business. This includes all of our currently available features and access to new features that will be made available in the future. Your subscription charges will be levied only after the Business API approval process is completed. As the Business Solution Provider, we aim to reduce the costs to develop the solution and deliver benefits to users at a competitive price point.

Reasons why you need a Business Solution Provider

Business Partners work like an intermediary to enable businesses to get started with Business API. WIth WABA businesses can access Business API smoothly with complete guidance and support from their providers.

Top 5 Cost-Effective Business API Providers - Sobot

In today’s fast-paced digital world, businesses need efficient tools to connect with their customers. A Business API provider plays a crucial role in enabling seamless customer communication at scale. With features like bulk messaging and automation, it helps you engage customers effectively. Did you know messages boast a 98% open rate and a 40% response rate? This makes it a game-changer for marketing. Choosing a cost-effective business solution provider, like Sobot, ensures you achieve these results without overspending on your business account cost.

What is a Business API Provider?

A Business API provider acts as a bridge between your business and 's powerful communication platform. It enables you to integrate into your customer service, sales, and marketing systems. This integration allows you to manage customer interactions at scale, making it an essential tool for businesses aiming to enhance their communication strategies.

Overview of Business API

The Business API is designed for medium to large businesses that need scalable communication solutions. Unlike the Business App, which is ideal for small businesses, the API offers advanced features that cater to enterprises with high-volume messaging needs.

Key features of the Business API

The API comes packed with features that make it a game-changer for businesses:

Bulk Messaging: Send messages to a large audience simultaneously, saving time and effort.
24/7 Chatbot Support: Automate responses to ensure customers get instant replies, even outside business hours.
Multi-Device Access: Allow multiple agents to use the same Business account, ensuring seamless teamwork.
Workflow Automation: Streamline processes like marketing campaigns and data collection.
Data Analytics: Gain insights into customer behavior to personalize interactions and improve engagement.

These features not only simplify communication but also boost efficiency and customer satisfaction.

Benefits of using the API for businesses

Using the Business API offers several advantages:

Enhanced Customer Engagement: Personalized messages sent through the API have higher open and response rates.
Improved Efficiency: Automating repetitive tasks reduces manual workload and operational costs.
Scalability: The API supports businesses as they grow, handling increasing communication demands effortlessly.
Global Reach: Connect with customers worldwide, leveraging 's popularity across regions.

For example, J&T Express, a global logistics provider, used Sobot's Business API solution to increase delivery rates by 35% and cut costs by 50%. This demonstrates how the API can transform business operations.

Why businesses need a provider

While the API itself is powerful, accessing it directly can be complex. This is where Business API providers come in.

Role of providers in accessing the API

Providers simplify the process of integrating the API into your business systems. They handle technical setups, offer support, and ensure compliance with 's guidelines. For instance, Sobot, a trusted provider, offers seamless integration, enabling businesses to focus on customer engagement rather than technical challenges.

Importance of choosing a cost-effective provider

Selecting a cost-effective provider ensures you get the most value without overspending. A good provider offers transparent pricing, flexible plans, and robust features. Sobot, for example, provides affordable Business API solutions with features like bulk messaging, chatbot support, and data analytics. This makes it an excellent choice for businesses of all sizes.

By partnering with the right provider, you can unlock the full potential of Business accounts, driving growth and improving customer experiences.

Sobot: A Leading Cost-Effective Business API Provider

When it comes to choosing among the top API providers, Sobot stands out as a trusted and cost-effective Business API solution provider. With its innovative features and customer-centric approach, Sobot empowers businesses to streamline communication, boost engagement, and scale operations efficiently.

Key Features of Sobot's API

Official Business Account Certification

Sobot ensures your business gains credibility with the Official Business Account Certification. This certification not only enhances your brand’s trustworthiness but also allows you to send verified messages to customers. It’s an essential feature for businesses aiming to build strong relationships with their audience.

Bulk Messaging and 24/7 Chatbot Response

Sobot’s API supports bulk messaging, enabling you to reach thousands of customers simultaneously. Whether you’re sending promotional updates or transactional notifications, this feature saves time and effort. Additionally, the 24/7 chatbot response ensures your customers always receive instant replies, even during non-business hours. This combination of automation and scalability makes Sobot a game-changer for businesses looking to enhance customer satisfaction.

Pricing and Plans

Transparent Pricing Structure

Sobot offers a transparent pricing structure that eliminates hidden fees and surprises. You’ll know exactly what you’re paying for, making it easier to manage your budget. This clarity is especially beneficial for small and medium-sized businesses that need to keep costs under control.

Flexible Plans for Businesses of All Sizes

Whether you’re a startup or an enterprise, Sobot provides flexible plans tailored to your needs. You can choose a plan that aligns with your business size and communication requirements. This adaptability ensures you only pay for what you use, making Sobot one of the most cost-effective API providers in the market.

Best Use Cases for Sobot

Small and Medium-Sized Businesses

If you’re running a small or medium-sized business, Sobot’s API can help you scale your operations without breaking the bank. Features like bulk messaging and chatbot support allow you to manage customer interactions efficiently, even with limited resources.

Enterprises Looking for Scalable Solutions

For enterprises handling high volumes of customer communication, Sobot offers a robust and scalable solution. Its advanced features, such as workflow automation and data analytics, enable large businesses to optimize processes and improve engagement. For example, J&T Express leveraged Sobot’s API to increase delivery rates by 35% and cut costs by 50%, showcasing its effectiveness for large-scale operations.

By choosing Sobot, you’re not just investing in a API provider—you’re partnering with a solution that grows with your business.

Wati: Features, Pricing, and Use Cases

Key Features

User-friendly interface

Wati stands out among API providers with its intuitive and user-friendly interface. You can easily navigate the platform, set up your account, and integrate it with your Business API number without needing advanced technical skills. This simplicity ensures that businesses of all sizes can quickly get started and focus on engaging with their customers. The interface also supports seamless management of customer conversations, making it a go-to solution for businesses aiming to streamline their communication processes.

Automation tools for small businesses

Wati offers powerful automation tools tailored for small businesses. These tools allow you to automate repetitive tasks like sending broadcast messages, responding to FAQs, and managing customer inquiries. By leveraging Wati’s integration capabilities, you can connect the platform with your existing systems to create a unified workflow. This automation not only saves time but also enhances efficiency, enabling you to deliver personalized support and improve customer satisfaction effortlessly.

Pricing and Plans

Affordable pricing for small to medium-sized businesses

Wati provides cost-effective pricing options designed to meet the needs of small and medium-sized businesses. Its plans are structured to ensure you only pay for the features you use, making it an ideal choice for businesses operating on a budget. With Wati, you can access robust Business API solutions without worrying about overspending, allowing you to allocate resources to other critical areas of your business.

Flexible subscription options

Wati’s flexible subscription plans cater to businesses at different stages of growth. Whether you’re just starting or scaling up, you can choose a plan that aligns with your specific requirements. These plans include essential features like automation and integration capabilities, ensuring you get maximum value. The flexibility of Wati’s subscriptions makes it a reliable option for businesses looking to adapt their communication strategies as they grow.

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Best Use Cases

Small businesses with limited budgets

If you’re running a small business with a tight budget, Wati can help you achieve more with less. Its affordable pricing and automation tools enable you to manage customer interactions efficiently without hiring additional staff. For instance, you can use Wati to send promotional messages, handle customer inquiries, and automate follow-ups, all while keeping costs under control.

Businesses needing simple automation

Wati is perfect for businesses seeking straightforward automation solutions. Its integration capabilities allow you to connect with your existing CRM or sales tools, creating a seamless workflow. You can automate tasks like sending reminders, confirming orders, or providing updates, ensuring your customers receive timely and accurate information. This simplicity makes Wati an excellent choice for businesses looking to enhance their operations without overcomplicating processes.

Twilio: Features, Pricing, and Use Cases

Twilio has earned its reputation as one of the most reliable API providers, offering businesses a robust platform to enhance customer communication. With its advanced features and flexible pricing, Twilio caters to companies of all sizes, ensuring seamless integration and scalability.

Key Features

Flexible API Integration

Twilio simplifies the process of connecting your systems with . Its API is designed for ease of integration, allowing developers to quickly set up and customize workflows. Whether you're automating customer support or sending transactional messages, Twilio's comprehensive SDKs and guides make the process straightforward. This flexibility ensures that your business can adapt the API to meet specific needs without unnecessary complexity.

Scalable Messaging Solutions

Twilio supports businesses as they grow by offering scalable messaging solutions. You can handle high volumes of messages without compromising delivery speed or reliability. Its global reach ensures that your messages are delivered promptly, no matter where your customers are located. This scalability makes Twilio an excellent choice for enterprises managing large-scale communication campaigns.

Pricing and Plans

Pay-as-You-Go Pricing Model

Twilio’s pay-as-you-go pricing model is ideal for businesses looking to control costs. You only pay for the messages you send, making it a cost-effective option for companies with fluctuating messaging needs. This pricing structure eliminates the need for long-term commitments, giving you the flexibility to scale up or down based on your requirements.

Cost-Effective for Businesses with Varying Messaging Needs

For businesses with unpredictable communication demands, Twilio offers a practical solution. Its pricing adapts to your usage, ensuring you don’t overspend during slower periods. This approach makes Twilio one of the most budget-friendly options among API providers, especially for companies that prioritize efficiency and cost management.

Best Use Cases

Enterprises with High-Volume Messaging

If your business handles a significant number of customer interactions daily, Twilio is a reliable partner. Its scalable infrastructure supports high-volume messaging, ensuring smooth communication even during peak times. For example, e-commerce platforms can use Twilio to send order confirmations, shipping updates, and promotional offers to thousands of customers simultaneously.

Businesses Requiring Custom Integrations

Twilio excels in providing tailored solutions for businesses with unique requirements. Its API allows you to integrate into your existing systems, such as CRM or marketing platforms, creating a unified communication workflow. This customization ensures that your business processes remain efficient while delivering a seamless experience to your customers.

Twilio’s combination of ease of integration, flexible pricing, and scalability makes it a strong contender for businesses exploring Business API pricing options. By leveraging its features, you can enhance customer engagement and streamline operations effectively.

360dialog: Features, Pricing, and Use Cases

Key Features

Straightforward API Setup

Getting started with 360dialog is a breeze. Their Express Signup process allows you to set up your Business API in just a few minutes. This simplicity makes it an excellent choice for businesses that want to integrate into their customer communication systems without dealing with complex technical hurdles. Whether you're a startup or an established business, the straightforward setup ensures you can focus on engaging with your customers right away.

Free Trial for Testing

If you're unsure about committing to a provider, 360dialog offers a free trial to help you test their services. This trial period allows you to explore their features, such as bulk messaging and marketing automation, before making a financial commitment. It’s a risk-free way to see how their solutions can enhance your customer communication strategies and streamline your operations.

Pricing and Plans

Transparent Pricing Structure

360dialog stands out with its clear and transparent pricing structure. You’ll know exactly what you’re paying for, with no hidden fees or unexpected charges. This clarity is especially beneficial for businesses that need to manage their budgets carefully. Their plans include unlimited messaging, so you won’t have to worry about extra costs for specific message types. This straightforward approach makes it easier to plan your expenses and focus on growing your business.

Affordable Options for Startups

For startups and small businesses, 360dialog offers pricing plans starting as low as €49 per month. These affordable options ensure that even businesses with limited resources can access robust API solutions. The flexibility of their plans allows you to scale as your business grows, making it a cost-effective choice for companies at any stage of development.

Best Use Cases

Startups and Small Businesses

If you’re running a startup or a small business, 360dialog provides the tools you need to enhance your customer communication without breaking the bank. Their affordable pricing and easy setup make it simple to get started. Features like marketing automation and bulk messaging help you reach your audience effectively, even with limited resources.

Businesses Testing API Solutions

For businesses exploring API solutions, 360dialog is an ideal starting point. The free trial lets you test their platform and evaluate its impact on your customer communication strategies. Whether you’re looking to automate responses or send personalized messages, 360dialog offers a reliable and user-friendly solution to meet your needs.

MessageBird: Features, Pricing, and Use Cases

Key Features

Comprehensive communication platform

MessageBird offers a powerful communication platform that integrates seamlessly with . It provides businesses with the ability to manage customer interactions across multiple channels, including SMS, , and , all from a single interface. This omnichannel approach ensures you can deliver consistent and personalized experiences to your customers, no matter how they choose to connect with you. With its built-in CRM system, MessageBird allows you to track conversations, analyze customer data, and improve your communication strategies effortlessly.

Multi-channel messaging support

MessageBird’s multi-channel messaging support makes it a standout choice for businesses aiming to enhance customer engagement. You can send messages across various platforms, ensuring your customers receive timely updates and responses. The platform also includes a Flow Builder, which lets you create automated workflows without any coding knowledge. This feature simplifies the process of managing customer interactions, helping you save time while maintaining high-quality communication.

Pricing and Plans

Competitive pricing for mid-sized businesses

MessageBird’s pricing structure is designed to cater to mid-sized businesses. It charges based on the number of contacts you target each month, making it a flexible option for companies with varying communication needs. Additionally, the platform adds a $0.005 markup per session message and template message, on top of ’s charges. This transparent pricing model ensures you can plan your budget effectively while accessing robust customer engagement features.

Flexible plans for growing companies

For businesses in growth mode, MessageBird offers flexible plans that adapt to your evolving needs. You can purchase a number directly through their platform, streamlining the onboarding process. The scalability of MessageBird’s solutions ensures you can handle increasing volumes of customer interactions without compromising service quality. Whether you’re automating workflows or managing high-volume messaging campaigns, MessageBird provides the tools you need to succeed.

Best Use Cases

Businesses needing multi-channel communication

If your business relies on multiple communication channels to connect with customers, MessageBird is an excellent choice. Its unified platform allows you to manage all interactions in one place, reducing complexity and improving efficiency. For example, you can use MessageBird to send promotional messages via while simultaneously handling customer inquiries through or SMS. This versatility ensures you can meet your customers wherever they are.

Companies focusing on customer engagement

MessageBird is ideal for companies prioritizing customer engagement. Its features, such as the Flow Builder and built-in CRM, enable you to create personalized and meaningful interactions with your audience. By automating repetitive tasks and analyzing customer data, you can focus on building stronger relationships and enhancing satisfaction. Businesses looking to improve their customer engagement strategies will find MessageBird’s tools invaluable.

Comparison Table of the Top 5 Business API Providers

When choosing the right business service provider, comparing key metrics can help you make an informed decision. Below is a breakdown of the top five providers based on their features, pricing, and use cases.

Key Metrics for Comparison

Features

Each provider offers unique features tailored to different business needs:

Sobot: Provides Official Business Account Certification, bulk messaging, 24/7 chatbot support, and workflow automation. These features make it ideal for businesses aiming to scale their marketing efforts while maintaining efficiency.
Wati: Known for its user-friendly interface and automation tools, Wati simplifies customer communication for small businesses.
Twilio: Offers flexible API integration and scalable messaging solutions, making it a great choice for enterprises with high-volume messaging needs.
360dialog: Focuses on simplicity with a straightforward API setup and a free trial for testing.
MessageBird: Stands out with its multi-channel messaging support and comprehensive communication platform.

Pricing

Pricing models vary significantly among providers:

Sobot: Transparent pricing with flexible plans for businesses of all sizes. You pay only for what you need, ensuring cost-effectiveness.
Wati: Affordable pricing designed for small to medium-sized businesses. Flexible subscription options allow you to scale as needed.
Twilio: Pay-as-you-go pricing lets you control costs by paying only for the messages you send.
360dialog: Offers budget-friendly plans starting at €49 per month, with unlimited messaging included.
MessageBird: Competitive pricing for mid-sized businesses, with charges based on the number of contacts and a small markup per message.

Use Cases

Different providers cater to specific business scenarios:

Sobot: Perfect for small businesses looking to enhance customer engagement and enterprises needing scalable solutions. For example, J&T Express used Sobot to improve delivery rates by 35% and cut costs by 50%.
Wati: Best for small businesses with limited budgets or those needing simple automation tools.
Twilio: Ideal for enterprises managing high-volume messaging or requiring custom integrations.
360dialog: Suited for startups and businesses testing API solutions.
MessageBird: Great for companies focusing on customer engagement and those needing multi-channel communication.

Summary of Findings

Highlighting the Most Cost-Effective Option

Among the providers, Sobot emerges as the most cost-effective business service provider. Its transparent pricing, robust features, and scalability make it a standout choice for businesses of all sizes. Whether you're running a small business or managing enterprise-level operations, Sobot ensures you get maximum value for your investment.

Recommendations Based on Business Size and Needs

Small Businesses: Choose Sobot or Wati for affordable pricing and essential features like automation and bulk messaging.
Medium-Sized Businesses: Consider Sobot or MessageBird for flexible plans and multi-channel communication options.
Enterprises: Opt for Sobot or Twilio for scalable solutions and advanced integrations.

Selecting the right business service provider depends on your specific needs. By evaluating features, pricing, and use cases, you can find a solution that aligns with your goals and enhances your marketing strategy.

Choosing the right business solution provider can transform how you connect with your customers. Balancing cost and quality is essential to ensure your investment delivers real results. A cost-effective provider helps you achieve your goals while keeping your business account cost manageable. Sobot stands out as a reliable option, offering robust features like bulk messaging and 24/7 chatbot support at competitive rates. By exploring Sobot and other business solution providers, you can find the perfect fit for your business needs and scale your communication effectively.

FAQ

What is the Business API, and how does it work?

The Business API allows businesses to communicate with customers at scale through . It connects your business systems, like CRM or marketing tools, to , enabling automated messaging, customer support, and marketing campaigns. Unlike the Business App, which is designed for small businesses, the API supports advanced features like bulk messaging, chatbot integration, and workflow automation. For example, Sobot’s Business API offers 24/7 chatbot support and data analytics, helping you streamline communication and improve customer engagement.

Is the Business API suitable for small businesses?

Yes, small businesses can benefit from the Business API, especially if they aim to scale their operations. Providers like Sobot offer flexible plans tailored to businesses of all sizes, ensuring affordability. Features like bulk messaging and chatbot support allow small businesses to manage customer interactions efficiently without hiring additional staff. If you’re running a small business, the API can help you enhance customer satisfaction while keeping costs under control.

What industries can benefit from the Business API?

The Business API serves a wide range of industries, including retail, logistics, financial services, and education. For instance, logistics companies like J&T Express have used Sobot’s API to improve delivery rates by 35% and reduce costs by 50%. Retailers can use it for personalized promotions, while financial institutions can send secure transactional updates. Its versatility makes it a valuable tool for any industry looking to enhance customer communication.

How quickly can new features be implemented with the Business API?

The speed of implementing new features depends on the provider you choose. Official Business Solution Providers, like Sobot, ensure quick updates and seamless integration of new features. Sobot’s team handles technical setups and compliance, so you can focus on engaging with your customers. Choosing an authorized provider also ensures reliable service and avoids potential account issues.

Are there any limitations to the Business API?

The Business API has some limitations, such as requiring a verified business account and adhering to ’s messaging guidelines. Additionally, it doesn’t support direct access for businesses, so you’ll need a provider to manage the integration. However, these limitations are outweighed by its benefits, like scalability and automation. Providers like Sobot simplify the process, ensuring you can maximize the API’s potential without hassle.

How do I choose the right Business API provider?

To choose the right provider, prioritize features that align with your business needs. Look for official Business Solution Providers to ensure reliability. Consider factors like pricing, scalability, and customer support. For example, Sobot offers transparent pricing, flexible plans, and robust features like bulk messaging and data analytics. These qualities make it a cost-effective choice for businesses of all sizes.

Can I automate customer interactions with the Business API?

Yes, automation is one of the key advantages of the Business API. You can automate tasks like sending order confirmations, responding to FAQs, and managing marketing campaigns. Sobot’s API includes 24/7 chatbot support and workflow automation, allowing you to deliver instant responses and streamline operations. Automation not only saves time but also improves customer satisfaction by providing timely and accurate information.

Is the Business API secure for sensitive customer data?

The Business API is designed with security in mind. Messages are encrypted end-to-end, ensuring customer data remains private. Providers like Sobot also integrate additional security measures, such as compliance with data protection regulations. This makes the API a reliable choice for industries like finance and healthcare, where data security is critical.

How can I get started with the Business API?

Getting started is simple. Choose an official provider like Sobot, which offers a seamless onboarding process. You can book a demo or sign up for a free trial on their website to explore the features. Once your account is verified, the provider will handle the technical setup, allowing you to start using the API for customer communication. Visit Sobot’s API page to learn more.

What are the costs associated with the Business API?

Costs vary depending on the provider and the features you need. Providers like Sobot offer transparent pricing and flexible plans, ensuring you only pay for what you use. This makes it a cost-effective solution for businesses of all sizes. For example, Sobot’s plans include essential features like bulk messaging and chatbot support, helping you manage costs while maximizing value.