A Complete Guide To Exhibition Stand Types

1. Shell Scheme Stands

These stand types are low-budget, low-effort option. Shell scheme stands are provided by trade show organisers. Its design looks like a basic row stand but with no option to customise in any way. Show organisers provide the wall panels, carpeting and a fascia, usually with the company’s name across the top. Rented out in 3x3 meter shell spaces, an exhibitor looking for more space can rent more than one shell space to have a 6x3 space. Why 6x3? This is because these shell spaces are attached to a single back wall which connects them, leading to a fixed floor height.

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2. Raw Space/Bare Space Stands

Bare space or raw space simply means that the exhibitor has rented a blank floor space for building their exhibition stand. Bare spaces provide the most options for building bespoke exhibition stands. You can prop up a rental stand or a custom one. Of course, you will need the help of an exhibition stand design company to plan out and build your exhibition stand. But raw spaces offer you the platform to experiment with your stand design ideas.

3. Row Stands

A row of stands stacked one after the other is a row stand. These stand types share a common wall space between each other. They have one-side open which usually faces the hallway. Depending on your stand designer, you can personalise the flooring, wall panelling and exhibition graphics to suit your needs.

4. Corner stands

Corner stands are found at the end of row stands. The benefits of corner stands are that they have two entry points, and are placed at the intersection where there is huge flow of traffic. Corner stands allow exposure to your brand on two sides. Exhibitors often use this feature to their benefit by placing an L-shaped banner and multiple display counters, so that can get more visibility at the trade show.

5. Two Corner stands

Two corner stands are similar to corner stands, except they are open from all the sides with one wall connecting them. Two corner stands offer the same benefits as corner stands but with more creative options to let your stand design be brilliant. You can suspend a large banner or use a U-shaped banner to improve your visibility.

6. Island Stands

Island stands are the most expensive type, but they make up for it by being the most eye-catching compared to all the other stands. Open on all four sides, it has no walls. Island stands offer plenty of room for building sections such as a lounge room and meeting room. The biggest benefit of an island stand is engagement! Your team can reach out to several guests at the same time. You can also draw the high visibility with a ceiling banner or vertical billboard. . Some stand design ideas we suggest to improve engagement would be photo booths and tablet stand displays that users can use at their leisure.

Participating in a trade show can often appear as a daunting task, especially when it comes to creating an eye-catching trade show booth. However, the process of designing booths isn’t about constant innovation from scratch. Trade show booth designers have access to a variety of standard templates that act as a foundational guide, enabling them to develop and expand their unique design concepts. These templates, known globally in the exhibition industry, though named differently, fundamentally serve the same purpose. This approach not only streamlines the design process but also ensures that booths meet the high standards and expectations of both exhibitors and attendees, fostering a dynamic and engaging trade show environment.

The Importance of Choosing the Right Booth Type

Why is it crucial for exhibitors to familiarize themselves with the different types of trade show booths? The primary reason is budgetary constraints. The amount you’re willing to spend will largely determine the type of booth you can opt for. Other critical considerations include your branding objectives, how often you attend shows, the location of the event, and the available space. These factors influence the practicality and effectiveness of your chosen booth design, ultimately guiding you to the most appropriate type for your exhibition needs. Understanding these variables also helps in maximizing the return on investment, ensuring that every dollar spent contributes to achieving your exhibition goals and enhancing your brand’s visibility in a competitive marketplace.

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Overview of Stand Varieties

Designers often mix and match elements to create hybrid or custom booth solutions, each design firm offering its unique twist. However, the foundation of all designs is rooted in several widely recognized stand types. Here’s a detailed exploration:

Shell Scheme Booths

Shell scheme booth is budget-friendly and requires minimal effort. Provided by event organizers, shell scheme booths offer a basic setup without customization flexibility. They include wall panels, flooring, and a company-named fascia board. Available in standard 3x3 meter spaces, exhibitors needing more room can combine units.

Raw Space/Bare Space Booths

This option gives exhibitors a blank canvas to construct a unique booth. It offers the most freedom for creating a custom or rental trade show booth, with design and construction assistance from professional firms.

Row Booths

Row Booths are the backbone of many exhibitions, offering a straightforward, efficient way to showcase your brand. Row booths, characterized by their linear arrangement and shared back walls, are designed to maximize the use of limited space while providing a professional display area that faces the event's main aisle. This layout encourages direct interaction with attendees passing by and allows for a high degree of personalization in floor and wall designs

Corner Booths

Offering a strategic advantage due to their placement at the end of aisles, corner booths are coveted for their enhanced visibility and dual-entry points. This trade show booth type capitalizes on the flow of foot traffic from two directions, significantly increasing the opportunity for brand exposure. Utilizing the additional space effectively, brands can set up interactive displays or product demonstrations, making corner booths not just a space for exhibition but a dynamic engagement hub for potential clients and partners.

Two Corner Booths

Building on the concept of corner booths, two corner booths elevate visibility and accessibility by being open on all sides. This layout invites attendees from any direction, offering a 360-degree showcase of your brand. The openness encourages a free flow of visitors, making it an excellent choice for exhibitors looking to create an inviting and interactive environment. This stand type is particularly suited for showcasing large products or conducting live demonstrations, allowing for a more engaging and immersive visitor experience. With strategic planning, exhibitors can utilize this unique layout to maximize their presence and ensure their brand stands out in a crowded exhibition hall.

Island Booths

As the pinnacle of exhibition space, island booths are completely open and accessible from all sides, standing out as a centerpiece in the exhibition hall. Exhibitors can leverage island booths to create distinct zones within their space, such as demo areas, consultation zones, and display sections, each tailored to engage visitors in different ways. With the flexibility to incorporate high-impact visuals, such as towering trade show displays and hanging signs, island booths are a powerful tool for brands aiming to leave a memorable impression on a large scale.

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