8 Display Stand Options to Showcase Your Products | Classic Exhibits

A display stand is the workhorse of modern trade show exhibits. It allows exhibitors to showcase their products on shelves and counters while enticing attendees to visit their booth with colorful large format graphics. For many attendees and exhibitors, there’s no substitute for touching, tasting, and smelling a product, whether it’s the latest laptop or the newest energy bar.

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When it comes to custom display stands, there’s no one-size-fits-all solution. Some exhibitors want counters, tables, and shelves on the trade show aisle, while others encourage attendees to enter the booth space by offering comfortable seating and demo stations.

The key is a design that facilitates engagement, conversation, and a memorable experience. Working with a professional trade show designer will make that process easier. Designers understand how to create a space that showcases a client’s products while maximizing the traffic flow within the booth space. In addition, they’ll ensure that you have the right type and amount of storage for your products throughout the trade show.

How to Choose the Right Display Stand

Choosing the right trade show display stand is crucial for any business looking to boost its market presence, launch new products, and build important industry relationships. The choices can feel overwhelming, but once you determine your goals, budget, and booth size, the process is very manageable and quite enjoyable. Even small decisions, like how many products you want to bring, will go a long way toward dictating the overall exhibit design.  

Here are seven factors to consider:

1. Budget:

• Determine your overall budget: This will help narrow down your options and avoid overspending.
• Consider long-term value: While initial costs may be higher for some stands, they may be more durable and reusable, saving you money in the long run.

2. Display Stand Type:

• Portable Displays: Affordable, easy to assemble, and suitable for smaller businesses.   
• Custom Exhibits: Unique and memorable, but can be more expensive and time-consuming to design and build.   
• Modular Exhibits: Versatile and customizable, offering a balance between cost and customization.  

3. Size:

• Consider your products and services: The stand should be big enough to showcase your offerings effectively.
• Think about your target audience: A larger stand can attract more attention, but it may also be more expensive. 
• Take into account traffic flow. A booth packed with attendees may seem like a “win-win” but not if the experience prevents you from fully engaging with potential clients.  

4. Design:

• Align with your brand identity: The stand should reflect your company’s image and values.
• Prioritize functionality: Ensure the design allows for easy navigation and interaction.
• Consider the venue: The stand should complement the overall aesthetic of the trade show.

5. Features:

• Interactive elements: Incorporate features like touch screens, demos, or giveaways to engage attendees.   
• Storage space: Ensure the stand has enough room to store products, brochures, and other materials.
• Lighting: Proper lighting can highlight your products and create a welcoming atmosphere. 
• Modularity:  Do you need the design to reconfigure to a different size at other shows? 

6. Shipping and Logistics:

• Consider the transportation costs: Factor in the cost of shipping the stand to and from the event.
• Plan for setup and breakdown: Ensure you have the necessary tools and personnel to assemble and disassemble the stand efficiently.

7. Sustainability:

• Environmentally friendly materials, like FSC wood, aluminum, and sustainable sourced corrugated and plastic materials, go a long way toward reducing the waste and carbon footprint associated with trade shows. And in most cases, the costs are comparable to non-sustainable materials. 
• Rental exhibits are the ultimate eco-friendly choice, especially for exhibitors with a limited budget or an uncertain trade show schedule. Modern rentals are both affordable and indistinguishable from a purchase exhibit in most cases. 

8 Types of Display Stands to Consider 

Below are 8 types of display stands to consider. It’s not a comprehensive list. Not only are there far more types available, but there are also thousands of designs within each type. Instead of focusing on each stand as “the ideal solution,” look for elements that fit your marketing requirements. Those elements can then be combined into an inline or island exhibit that matches your exhibition needs. Think of them as idea generators. Trade show exhibit designers love clients who come to their first meeting with a collage of ideas and examples. 

Product Display Stands

MOD- | Product Showcase:

MOD- | Product Tower: 

Modular Display Stands

ECO- | Backlit Sustainable w/ Shelves:

GK- | Gravitee Inline Exhibit: 

Island Display Stands

ECO- | ecoSmart Island with Shelves: 

VK- | Custom Island w/ Shelves & Storage

Sustainable Display Stands

ECO-13K-A | Sustainable Kiosk: 

ECO-22C | Counter w/ Shelves:  

Portable Display Stands 

VK-| Inline Lightbox w/ Shelves:

SYK- | Symphony w/ Shelves: 

Backlit Displays Stands

MOD-D | Lightbox w/ Shelves: 

Rental Display Stands

RE-- LED Lightbox w/ Shelves: 

RE- | Gravitee Inline Lightbox: 

Custom Display Stands

VK- | Custom Lightbox w/ Shelves:

VK- | Custom Hybrid Showcase: 

Popular Brands for Trade Show Display Stands 

Below are four popular trade show display brands from Classic Exhibits. These each have unique features and benefits which can be mixed and matched with the other lines depending on your trade show needs. For example, SuperNova LED lightboxes can be incorporated into the Gravitee, Visionary Designs, and ecoSmart Sustainable lines. And eco-friendly materials from ecoSmart easily integrate into Gravitee (and the other lines). 

Gravitee Modular Wall System

Gravitee Modular combines custom design with simple assembly.  The fully-assembled panels connect without loose parts or tools and accept both SEG fabric and direct print graphics. The panels are stackable (again without tools), and every panel is designed to be single or double-sided for seamless versatility.

Curved and flat panels combine for limitless design possibilities. Create inlines or islands where graphics wrap across multiple panels, side-to-side or top to bottom. Then reconfigure the panels for an alternative look.

SuperNova Lightboxes

LED Lightbox Designs have become the star attraction for most trade shows. They include vibrant Silicone Edge Fabric Graphics (SEG), lightweight aluminum extrusion, and long-lasting LED lights. SEG fabric graphics are easy to install, durable, and colorful. LED light modules come installed on the frames, making set-up quick and trouble-free. Many designs are assembled with minimal or no tools.

Custom sizes and shapes are available, including wall-mounted options.

If you want to learn more, please visit our website Floor Display Stands.

Visionary Designs

With Visionary Designs Hybrid Exhibits, you’re in charge. Our skilled designers personalize the display to your specific trade show requirements, whether you start from an existing kit or from pencil scratches on a napkin. We make it that easy.

All Visionary Designs Hybrid Exhibits combine vibrant tension fabric graphics, durable aluminum extrusions, and elegant laminates into an unmistakable island or inline trade show exhibit. 

ecoSmart Sustainable

ecoSmart Sustainable Displays are designed and constructed with the most environmentally-friendly materials available. ecoSmart displays prove that you don’t need to look green to be green, and you don’t need to spend more either. From concept to completion, your inline or island design will be focused around your company’s unique needs.

Customizing Your Exhibition Display Stands

A well-designed trade show display can make a significant impact on your brand’s visibility and engagement. Here are some tips to help you customize your display and stand out from the crowd:

Align with Your Brand Identity

• Colors and Branding: Ensure your display’s colors, fonts, and overall aesthetic align with your brand’s visual identity.
• Messaging: Keep your messaging consistent with your brand’s values and target audience.

Create a Strong Focal Point

• Central Exhibit: Have a prominent display piece that immediately draws attention.
• Interactive: Consider incorporating interactive elements like touchscreens or product demos.

Optimize for Foot Traffic

• Visibility: Place your most important information at eye level and from a distance.
• Clear Traffic Paths: Ensure there are clear paths for attendees to navigate your booth.

Utilize Effective Signage

• Clear and Concise: Use clear and concise language on your signage.
• Hierarchy: Prioritize information based on importance.
• Solutions:  What problems does your product or service solve?

Incorporate Interactive Elements

• Product Demonstrations: Showcase your products in action.
• Promotional Products: Offer incentives to attract attendees.
• V/R Experiences: Provide immersive experiences related to your products or services.

Consider the Environment

• Lighting: Use lighting to highlight your products and create a welcoming atmosphere.
• Sound: Control noise levels to avoid distractions and create a pleasant experience.

Prioritize Functionality

• Storage: Ensure you have adequate storage for your products and promotional materials.
• Accessibility: Make sure your booth is accessible to everyone, including those with disabilities.

Measure and Analyze

• Track Metrics: Monitor booth traffic, leads generated, and other relevant metrics.
• Gather Feedback: Collect feedback from attendees to identify areas for improvement.

By following these tips, you can create a customized trade show display that effectively showcases your brand, engages your target audience, and drives results.

Discover the Perfect Display Stand for Your Next Event 

Don’t settle. You deserve a display stand designed for your specific product. Fortunately, there are display stands for every budget and every requirement. 

For over 30 years, Classic Exhibits has been designing and building creative custom solutions for our Distributor Partners and their clients. As North America’s largest private-label exhibit manufacturer, we have the unmatched capability, capacity, and creativity to create 3D projects ranging from 10 x 10 inline displays to 60 x 80 double-deck islands. 

Find success on the trade show floor with an exhibit that reflects your marketing message. For more information, see www.classicexhibits.com and explore Exhibit Design Search or request a meeting with a Classic Distributor Partner.

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Why do you need POP Display?

The POP display is short for Point of purchase display which increases sales. POP displays have a higher level of customer trust. Custom Point of purchase displays can convey more information about the product, its quality, features, and benefits. Thus, using custom pop displays together with other ways of advertising is the most effective tool in marketing. Countertop displays make use of the tabletop space. Floor displays make the best use of your floor space with your brand logo, they are eye-catching and that is why they increase sales.

Tips to design a better POP Displays

To design your custom pop displays, the below 4 tips may help you a lot.

1. Custom pop display stand design would depend on the product and the brand being promoted. Generally, the design of the stand should complement the product and the brand in order to attract attention and communicate the message of the product. Both countertop displays and floor displays are made of durable materials such as acrylic, wood, or metal, and come in a variety of sizes and shapes, and they are typically used in retail stores, showrooms, and other businesses space. They are designed to display kinds of merchandise.

2. The design should also take into account the budget and materials available, as well as any special requirements or restrictions. It is important to ensure the stand is safe and secure before it is used, and that it is able to withstand the wear and tear of regular use.

3. The design should be eye-catching and engaging, with enough space for product placement and customer interaction. The stand should be easy to assemble and take down, and should be able to accommodate any additional accessories or products. The lighting should be strategically placed and adjustable, and the graphics should be high-quality and attention-grabbing. Additionally, the stand should be able to be moved and repositioned easily.

4. The design of the pop displays also incorporates the use of digital technology, such as LCD screens or digital signage, to further enhance the customer experience and draw in potential customers. This could include videos or animations that demonstrate the product, or interactive displays that allow customers to interact with the product.

Except for the above tips, you also can refer below tips are also important for you if you need POP Displays.

A. Small footprint– if you can choose a design that features a relatively small footprint that contributes to higher sales per square foot for a retailer.

B. Mobile– if your products are heavy or you want to move the display easily, casters under the base is a good choice. We designed these displays to be on casters which not only makes it easier for store personnel to handle and clean, but it provides greater flexibility in moving the displays around in the store to different areas that may help to keep things fresh and drive impulse sales.

C. Base Storage–if you want to store some of your products, a drawer or a cabinet is a good choice. We can add a pull-out drawer which makes it convenient for store employees to reload the display which is key to preventing SKU out-of-stocks while also keeping the display looking good.

D. Spinning– in order to give a better shopping experience to buyers, we can make spinning display racks for you. This enabled the display to be placed almost anywhere in the store, including against a wall or in a corner, while still providing shoppers with 360-degree access.

E. Side Mirrors– Mirrors on each side of the display so as to encourage shoppers to try different styles and check themselves out.

F. Interchangeable Header Signs– We can make different header signs to be added dimensionality to the display.

Where to turn your POP displays into reality?

After you confirm the design, you need to turn your design into reality. That is the key step to making the custom display work for you. You need to choose an experienced factory in order to make your display fixtures of good quality and save your time and costs.

BWS Displays is a factory of custom with more than 20 years of experience. We can make the display to meet your needs. Below are some cases for your reference. You can contact us now to test your service and check more cases.

Contact us to discuss your requirements of Oem Gift solution. Our experienced sales team can help you identify the options that best suit your needs.